Smaaash, NOIDA official launch by Sachin Tendulkar


Smaaash is coming of the age gaming heaven. Virtual reality games & mouth-watering food makes it an unforgettable experience. Smaaash officially launched it’s Gaming arena at DLF Mall of India on May 20, 2016. Mr. Tendulkar (Yes, Sachin… God of cricket) himself came down to do the honours. He is also the Brand Ambassador of Smaaash.

I reached Smaaash early enough before the scheduled arrival of Sachin and got comfortably seated in a corner of a hall, which was buzzing in anticipation to meet & greet Sachin. Everyone was patiently waiting, when suddenly Sachin arrived and surprised everyone. Everyone started chanting, Sachin..Sachin. The experience was magical. Sachin seemed relaxed and he calmed all the enthusiastic fans. Chief Imagination Officer Mr. Shripal Morakhia also accompanied Sachin and they briefed everyone about their plan about Smaaash. Sachin was polite and charming. Everyone listened to him in an awe. He talked about his future plans & launched the ‘Smaaash Sachin Virat Cricket Carnival‘ – which is presented by Sachin & Virat. A cricket tournament bringing together 2000 teams across the nation – with a final prize being presented by the legends themselves.

Sachin Tendulkar, the brand ambassador of Smaaash addressed his fans at the launch event and said: “The exciting and unique concept of Smaaash provides the avenue to enjoy the pleasures of life. With the kind of stressful lives we lead, it’s imperative to play sports and relax our minds. This Cricket Carnival is designed to bring the excitement of real sports into your lives with incredible precision, modern equipment and real life experience. I look forward to this tournament connecting cricket lovers from across the country.”


On the other hand, Virat Kohli, Smaaash Youth Icon, added: “All that cricket lovers want is entertainment. Not a war or a fight. This Cricket Carnival is a larger-than-life sports festival that will be a perfect platform for all cricket enthusiasts to showcase their skills. The aim of this fun fiesta is to engage youth in thrilling activities and social interaction with their peers. Of course, the pulsating energy of a real-like cricket pitch will make this tournament a memorable experience for all. I am so excited to be a part of this one-of-its-kind cricket fest.”


“Smaaash is a labour of love for me. Every experience enjoyed by a patron is a personal success. At Smaaash we are never satisfied with the latest and the best, the aim is always to go beyond and reach for the stars. We now present the destination that Noida has been waiting for two decades. We are brining to the city, a never seen before gaming experience with fresh concepts, powerful simulative technology and innovative design. Maintaining the perfect balance between virtual and real, the interactive experience at Smaaash lets everyone escape to a different world and playout their dreams.” said Shripal Morakhia, Chief Imagination Officer, Smaaash Entertainment Pvt. Ltd.

Smaaash is a treasure cove for people seeking adventure. Summer holidays are on and there is no better destination for the chidren and adults like to have some fun with the best in class games at the venue. Head on and enjoy!

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